We surveyed 1,500 US consumers balanced to census to collect some feedback on social media platform video watching and ad load experience / sentiment.
We found that video watching share differs by age and cohort…
We also found that all cohorts prefer skippable ads, but older cohorts are more likely to show a strong preference for them…
And when it comes to ad frequency, consumers report seeing the most ads on YouTube Shorts and TikTok…
Consumers also reported that they find ads on Instagram more interesting than those on TikTok and YouTube shorts…