PINS Deep Dive
Episodic and Purpose Driven Usage
Pinterest is far more likely than any other app to have users who say they engage with the platform on and off.
How Replaceable is Pinterest?
The vast majority of Pinterest users do not feel the use case for Pinterest could be replaced by other social media platforms.
Pinterest users who also use TikTok are among the least likely (relative to peers) to say that their TikTok time replaces their Pinterest times.
High Trust / Positive Opinion
Pinterest sticks out for scoring higher with the broader audience when it comes to trust and overall platform opinions.