This quarter, Kohl’s engagement readings remain rather consistent and in-line with prior waves…
Yet we also saw that the percentage of respondents who shopped Kohl’s in the past 3 months and said they visited a Kohl’s store to make an Amazon return & shopped while they were there increased sequentially…
We saw that the share of respondents who say they like the treasure hunt shopping experience reached a series high / best…
And would prefer it in stores more than online…
And among those who have been shopping Kohl’s less, we see similar commentary about not having as much money to spend or not finding enough discount / sales…