Average consumers care about AI Chatbots a lot less than those who follow the stock market and invest- and this gap is obviously much wider among institutional investors. Here’s the cross-tab we ran to generate this insight…
The path AI charts in the future remains to be seen, but it is important to understand right now how average consumers view the new technology. The latter could be a blind spot for buy side investors, who are not average consumers.
Our platform provides an alternative POV that could protect you from confirmation bias on issues like these and others across the consumer landscape. We have ongoing conversations going with consumers, with over 200 surveys per year on core buy side investment debates. Having us in your toolbox allows you to be a fly on the wall as these conversations unfold.